Invite Your Colleague and Save INR 18,880
STARTS ON TBD
DURATION 10 Months Live Online Sessions Once in a week Sunday 12:15 PM to 3:15 PM
PROGRAMME FEE INR 1,62,500 + GST (exclusive of application fee) View Payment Plan Loan offered at EMI of INR 6,631 Special Corporate Enrolment Pricing
ELIGIBILITY Any Graduate/ Diploma holder with minimum 1 year of work experience in any discipline
Starts on TBD
Duration 10 Months
Programme Fee INR 1,62,500 + GST (exclusive of application fee)

PROGRAMME HIGHLIGHTS

The explosive growth in digital ventures across India and the world in the last decade has led to an ever-growing demand for Product Managers. Begin your journey towards a career in Product Management by enrolling for XLRI VIL's Executive Development Programme in Advanced Product Management.

Through this programme you will gain an understanding of product strategy, ideation, creation, management and growth across life cycles as well as marketing, branding and sales from a product perspective. It will allow you to play a key role in creating disruptive business models.

Content relevant for candidates from technical and non-technical backgrounds
Taught by eminent faculty of XLRI Jamshedpur / NCR and top industry professionals
Highly strategic and tactical programme curriculum to create customer-centric products
Live online sessions, assignments, case studies and a mandatory Capstone Project
Receive a prestigious certification from XLRI upon completion of the programme
Content relevant for candidates from technical and non-technical backgrounds
Taught by eminent faculty of XLRI Jamshedpur / NCR and top industry professionals
Highly strategic and tactical programme curriculum to create customer-centric products
Live online sessions, assignments, case studies and a mandatory Capstone Project
Receive a prestigious certification from XLRI upon completion of the programme

LEARNING OUTCOMES

Acquire an exhaustive understanding of a Product Manager's role in product development and management

Get equipped with skills across varied dimensions of product management including design & development and product specification

Ideate and evaluate ideas via practical frameworks, while learning to create to create wireframes, road mapping and prototypes

Release minimum viable products to test and validate based on usability testing of prototypes

Develop a coherent understanding of product success metrics, features prioritisation and other relevant product marketing metrics & tools

Competently manage products at all stages of the product lifecycle to create disruptive business models with a product-centric approach

PROGRAMME MODULES

  • MODULE 1: Introduction to Product Management
  • MODULE 2: Market Research & Analysis
  • MODULE 3: Product Ideation & Validation
  • MODULE 4: Minimum Viable Products (MVPs)
  • MODULE 5: Prototyping
  • MODULE 6: Design Process
  • MODULE 7: Product Development
  • MODULE 8: Branding & its Impact on Product
  • MODULE 9: Translating the Brand into Compelling Customer Experiences
  • MODULE 10: Pricing and Monetisation
  • MODULE 11: Go-To-Market Strategy
  • MODULE 12: Digital Marketing
  • MODULE 13: Sales Strategy
  • MODULE 14: Metrics
  • MODULE 15: Product Road Mapping & Prioritisation
  • MODULE 16: Product Lines & Product Mix
  • MODULE 17: Analytics for Product Management
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PROGRAMME DIRECTOR

Dr Fr Sebastian George, S. J.

Director,

XLRI NCR Campus

PROGRAMME FACULTY

Dr Rajeev Roy

Faculty,

General Management

PROGRAMME CERTIFICATE

Participants will be awarded a certificate of completion* from XLRI School of Business & Human Resources Jamshedpur. Candidates will be eligible for completion certificate if they have have minimum attendance of 70% and have cleared the passing threshold of every evaluation component. Methodology used to grade a participant’s performance will be at the discretion of faculty members as they will choose evaluation methodology according to their courses and respective teaching material.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of XLRI VIL.

Limited seats available. Early applications are encouraged.

View Payment Plan
Loan offered at EMI of INR 6,631
Special Corporate Enrolment Pricing

Round-wise Application Dates

ROUND 1 Last Date: TBD Application fee: INR 2,500 + GST
ROUND 2 Last Date: TBD Application fee: INR 2,500 + GST
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